We have always known that Sony Ericsson have managed to double their phone releases by having a walkman version of all their phones (ie, they had their flagship phone, the P1i, and the walkman version was called the W960). True the devices weren’t excatly the same but a minor difference doesnt really count.
Now Nokia have seen the logic in this idea and have jumped on board with their new buisness smartphone the E75 having its xpress music sibling, the 5730. The only difference is the quick music buttons on the side.
So, does this mean that all designs are slowly dying out?
Motorola repeatedy uses the RAZR design; Nokia are slowly merging all their phones to the new (horrid) N-series stlye; and with Samsung and LG pretty much copying each others designs at every opportunity (but with minimal differences so that they are different enough that they can get away with it), there seems to be very little originality out there.
To be fair I would be happy to have some designs kept. I like the M600 by Sony Ericsson and was delighted that the upgrade of (the P1) came looking the same but supporting better features.
Increasing what the phone can do but keeping a familiar face is great for a user who has a phone they love to use but just want it livened up once it’s reached its sell by date.
But then again, it can take the thrill out of having a new phone; what’s the point in getting something shiney and new, if it looks like your last phone?
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