O2, which is owned by Spanish telecoms giant Telefónica, has reported that it has sold more than one million iPhones in Britain since the exclusive partnership with Apple began in November 2007.
Chairman and chief executive of Telefónica Europe, Matthew Key said that O2 had gained 1.1 million mobile customers in 2008 taking its subscriber base to 19.5 million.
Mr Key said the network is attracting customers from all its rivals and the number of customers leaving the network is the lowest in the market.
“We have significantly outperformed Vodafone across 2008,” he added.
However, it has noticed a significant number of customers are looking for short term contracts such as rolling monthly tariffs or pay-as-you-go deals rather than 18-month fixed term contracts.
Key does not see this as a problem when he explains:
More Things I Would Like To Shout About“In the middle-market, some have traded down but some have traded up… And frankly if you look at the iPhone there has not been anything as compelling before in the market for people to trade up to.”
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