T-Mobile have recently spent millions of pounds in a new ad campaign stating that “you can’t get more minutes for £30”. Now this is true at the £30 per month tariff but not the £20 level, where you can actually get a lot more.
Three, the mobile network have lodged a complaint to the advertising authorities stating that they have a tariff for only £27 that includes considerably more minutes and texts. This can be reduced further to £20 for certain models.
Really T-Mobile’s claim could be described as misleading and the complaint will most likely be upheld. To be totally ruthless and render the campaign useless, Three could have increased their price by £3. This wouldn’t have been good for their users though.
So while we wait for the outcome of this complaint, let’s hope that T-Mobile have another couple of million set aside for the revamped and reworked campaign.
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