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Lance Batchelor, formely of Vodafone, has been appointed Telecoms CEO at Tesco after serving one year as UK Marketing Director at Tesco. He was the commercial director for four years when at Vodafone.

After joining Tesco just over a year ago he has since been put in charge of overseeing the development for all parts of the business including the mobile and internet divisions.

Batchelor said that Tesco offers the perfect propositions for the market and that his new role as CEO will allow him to provide strategic direction to make sure that the business develops and offers the best deal for customers.

Targets are quite high as Tesco aims to grow its shares in the services market and aims to increase profits from £400 million to £1 billion per year.

Batchelor is well equipped to fulfill this task as he also worked for online retailer Amazon as chief marketing officer and general manager.

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